A Theoretical Study on Consumer Adoption Intentions for Digital Health Products from the Perspective of Information Framing Theory

Xiaoqi Shao

doi:10.71204/cqc1yy85

Authors

Xiaoqi Shao Tianjin University of Traditional Chinese Medicine Author

DOI:

https://doi.org/10.71204/cqc1yy85

Keywords:

Information Framing, Digital Health Products, Consumer Adoption Intentions, Traditional Chinese Medicine Health Management, Theory of Planned Behavior, Technology Acceptance Model

Abstract

This paper adopts Information Framing Theory as its core perspective to conduct a theoretical exploration and conceptual framework construction on existing research regarding consumer adoption intentions for digital health products. The study clarifies the core concepts of Information Framing Theory, constructs an integrated theoretical model combining Information Framing Theory, the Theory of Planned Behavior (TPB), and the Technology Acceptance Model (TAM), and identifies key factors influencing user adoption of digital health products. On this basis, the paper compares the differences in the effects of various information frames and behavioral characteristics of adoption across different scenarios. With a particular focus on the unique characteristics of Traditional Chinese Medicine (TCM) health management scenarios, the paper proposes market optimization strategies based on information framing design. Finally, this paper summarizes the core findings and limitations of the research, offers recommendations for future research directions and corporate practices, and aims to provide theoretical references and practical guidance for the market promotion of TCM-oriented digital health products.

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